FRXME

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[ By SHXFT Studio ]

FRXME The interactive AR photo booth

For events, brand activations and exhibitions in Dubai, the UAE and Saudi Arabia.

[ Scroll ]
[ What is FRXME? ]

A mirror that plays back.

FRXME is a 43-inch interactive mirror with a 4K camera, full-body tracking and a ring light. Guests step up and the screen reacts: AR scenes, games, try-ons and AI portraits, built for your event by SHXFT Studio. Every photo and video lands on the guest’s phone by QR code in under ten seconds.

[ Specifications ]
Display43" HD touchscreen, portrait
Camera4K Ultra HD
TrackingFull-body AR at 60fps
LightingLED ring light
DeliveryQR code in under 10 seconds
BrandingFully customisable
Size1.7m · 64 × 35.5cm · 50kg
[ Built for ]

Events, brand activations, exhibitions, weddings and private parties. Anywhere a crowd should stop, play and take something home.

[ Finish ]

Choose Your Color

[ Features ]
  • • AR photo booth with your brand in every frame
  • • Full-body AR games and challenges
  • • Virtual try-ons
  • • AI portraits in a style you choose
  • • Photo, video, GIF and boomerang
  • • Live analytics and a post-event report
[ Branding ]

Apply a Logo

Mapped to the front base panel

Recommended: 1024×1024 PNG with alpha

[ How it works ]

Step up. Play. Scan.

  1. Step up

    Guests walk up and the mirror picks them up. No app, no sign-up, nothing to read first.

  2. Play

    They pose, play a game or try something on. The AR follows their whole body at 60 frames a second.

  3. Scan

    A QR code appears. The photo or video is on their phone in under ten seconds, ready to post.

[ Where FRXME works ]

Made for the moments people plan for.

[ Case Studies ]
Deployments

Proven in the field. Not a concept.

FRXME has run at events, festivals and in healthcare across the region. Real footfall, real capture, real data.

Outernet London

Diriyah

5 custom experiences

An AR runner, a photo booth and a collectible AR card among them, all in Diriyah’s signature colours. 500K+ visitors over three days.

Read the case study →
Soundstorm 2025

MDL Beast

55K+ interactions

15.7K photos and videos across 4 screens in 3 days. A festival AR photo booth and venue map for VIB guests.

Read the case study →
Dubai Hills

King’s College Hospital

80% completion

An interactive AR display bringing mixed reality into a healthcare setting.

Read the case study →
Deploy FRXME at your next activation.Start a conversation→

[ What’s included ]

One booking. Everything on it.

  • The display

    FRXME wrapped in your colours, delivered, set up and taken down by our crew.

  • The experience

    Designed and built by SHXFT Studio for your brief: AR scenes, games, try-ons or AI portraits, in English, Arabic or both.

  • The data

    Live numbers during the event and a full report after it: sessions, completions, photos and videos made, QR scans, and the audience mix.

  • The crew

    Our team on site when the event needs it, and remote monitoring on multi-day and long-term installs.

From enquiry to event day.

  1. Tell us the event

    Date, venue, guest numbers, budget, and what you want people to leave with.

  2. Get a proposal

    The experience, the look, the timeline and the quote, within two working days of a complete brief.

  3. Sign off the build

    We design and build it. You approve it before it goes on screen.

  4. Event day

    We deliver, set up, run it, and send the report after.

Based in Dubai. Built to travel.

FRXME works anywhere in the GCC: the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. Beyond the Gulf we can still bring it, with shipping quoted separately. It has run at MDL Beast Soundstorm in Riyadh, in the lobby of King’s College Hospital Dubai Hills, and for Diriyah at Outernet London.

One display suits a launch or a wedding. Soundstorm ran four across three days.

[ FAQ ]

FRXME, answered.

What is FRXME?

FRXME is an interactive AR photo booth made by SHXFT Studio in Dubai: a 43-inch portrait mirror with a 4K camera, full-body tracking and a ring light. Guests take AR photos and videos, play games, try things on or get AI portraits, and receive everything by QR code in under ten seconds.

Is FRXME a photo booth or a magic mirror?

Both, and more. It does what a mirror photo booth does, then adds full-body AR, games, virtual try-ons and AI portraits, with every photo sent to the guest’s phone by QR.

Is FRXME a 360 photo booth?

No. A 360 booth spins a camera around a platform for slow-motion video. FRXME is a mirror: guests face it, see themselves in AR and play. Plenty of events run both.

How much does FRXME cost?

Every booking is quoted to the event: the number of days and displays, the experience, and how much custom content it needs. Tell us the date and the brief and we’ll send a proposal.

How do guests get their photos and videos?

A QR code appears on screen after every session. Guests scan it and the photo, video, GIF or boomerang opens on their phone in under ten seconds. No app, no sign-up. Printed photos are available on request.

Can FRXME carry our branding?

Yes. The display is wrapped in your colours, the base takes a logo up to 40 × 40cm, and every screen and AR experience is designed around your brand.

How much space and power does FRXME need?

The display is 1.7m tall with a 64 × 35.5cm footprint and weighs 50kg. Leave one to two metres in front, depending on the experience and how many people are in the shot. It runs from one standard power socket and needs an internet connection, venue Wi-Fi or a cable, so photos can reach guests’ phones.

How long does setup take?

Setup on site is quick. The experience is built, branded and tested before we arrive, so on the day the display goes in place and switches on. It comes out in about 30 minutes, with no fixings left behind.

How much notice do you need?

About a week for a branded photo booth. Two to three weeks for a custom AR experience, and four weeks or more for bigger games. The sooner we confirm, the sooner the display is held for your date.

Can FRXME capture leads?

Yes. The page guests reach from the QR code can ask for their email before the photo downloads. Diriyah captured thousands of emails at Outernet London.

About FRXME

FRXME is an interactive AR photo booth and magic mirror made by SHXFT Studio, the creative technology studio of CNQR Media in Dubai. It combines a 43-inch portrait touchscreen, a 4K camera, full-body tracking at 60fps and an LED ring light. Guests use it for AR photos and videos, games, virtual try-ons and AI portraits, and receive their content by QR code in under ten seconds. No app needed. Brands and planners book it for brand activations, exhibitions such as GITEX, corporate events, weddings and private parties across Dubai, the UAE and Saudi Arabia. Every booking includes the display, a custom branded experience, a live analytics dashboard and on-site support. FRXME has run at MDL Beast Soundstorm in Riyadh, for Diriyah at Outernet London and at King’s College Hospital Dubai Hills.

[ Selected Clients ]
Total: 14
Emirates
Samsung
Starbucks
Prime Video
Unilever
Diriyah
Qiddiya
Royal Commission for AlUla
MDL Beast
ASOS
Orange
Huda Beauty
Myntra
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