SHXFT

[ Brand activations ]

Brand activations people queue for.

FRXME puts an interactive AR mirror at the centre of your activation, built around your brand by SHXFT Studio. Shoppers step up, play with your product or your world in AR, and leave with a photo or video they want to post.

You leave with the numbers. How many played. How many finished. How many scanned the QR code and took it home.

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Diriyah’s AR game at Outernet London

[ Activation ideas ]

Five ways brands use FRXME.

  • Try it on

    Sunglasses, trainers, a new colourway. Shoppers see it on themselves in AR before they touch the rail.

  • Play for it

    A 30-second gesture game with your product as the hero. Short enough to keep the queue moving.

  • Step into the campaign

    The key visual, built as a world around the guest. They star in your campaign and post it for you.

  • Frame the moment

    A branded photo booth with your campaign frame on every shot, on their phone in under ten seconds.

  • Earn the email

    Guests leave an email to download their photo or video. Leads with a reason attached.

[ What you get ]

Footfall you can count.

  • Live numbers

    Sessions, completions, content created, QR scans and the audience mix, updated during the activation.

  • Content in bulk

    Every photo and video guests make, in one place. Soundstorm’s VIB area produced 15.7K pieces in three days.

  • A report after

    What worked, when the peaks came, and what to change next time.

  • Fresh content on long runs

    For month-long placements, SHXFT refreshes the experience so repeat visitors find something new.

[ Case studies ]

Live deployments

The work behind it.

  • Outernet London

    Diriyah

    500K+ visitors

    Five custom FRXME experiences, AR games and photo booths among them, with queues at every screen for three days and thousands of emails captured.

    Read the case study →

  • Riyadh

    MDL Beast Soundstorm 2025

    55K+ interactions

    Four FRXME screens in the VIB area for three days: a branded photo booth and a 3D venue map. 15.7K photos and videos, a 91% QR scan rate, zero downtime.

    Read the case study →

[ FAQ ]

Brand activations: your questions

What is a brand activation?

A brand activation is a live experience that gets people to interact with a brand in person, at a mall, a launch, a festival or a pop-up. FRXME is the interactive part: the moment people stop, play, and take something with the brand on it home.

Can FRXME run in a mall?

Yes. Its footprint is 64 × 35.5cm and it runs from one power socket, so it fits a mall concourse, a store entrance or a pop-up. We handle delivery, setup and removal around the mall’s access times.

Can you create the whole activation, or only the FRXME part?

Either. FRXME can slot into your agency’s activation with an experience built to the brief, or SHXFT Studio can take the whole idea from concept to AR to content.

What data do we get from an activation?

Sessions, completed experiences, photos and videos made, QR scans and the audience mix (age groups, gender split, groups or solo), live during the activation and in a report after it. No photos are kept for the audience numbers. If the experience captures emails, those come to you too.

Can FRXME come to Abu Dhabi, Riyadh, Jeddah or elsewhere in the Gulf?

Yes. FRXME goes anywhere in the GCC, from Dubai and Abu Dhabi to Riyadh, Jeddah, Doha, Kuwait City, Manama and Muscat, and we handle delivery, setup and removal. Outside the GCC we can still bring it, with shipping quoted separately.

[ More from FRXME ]

FRXME for other events.

Tell us about the event.Check your date
[ Selected Clients ]
Total: 14
Emirates
Samsung
Starbucks
Prime Video
Unilever
Diriyah
Qiddiya
Royal Commission for AlUla
MDL Beast
ASOS
Orange
Huda Beauty
Myntra
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