Soundstorm 2025
One device, two problems solved, at the scale and pace of Saudi Arabia’s biggest music festival.
Soundstorm · Riyadh, Saudi Arabia
Festival scale. Festival energy.
Soundstorm is Saudi Arabia’s biggest music festival, produced by MDL Beast and attracting hundreds of thousands of attendees across multiple days. We’ve worked with MDL Beast since 2022. For Soundstorm 2025, they wanted to see what FRXME could do at festival scale.
Festival-goers always capture moments. Make those moments branded, iconic and instantly shareable.
The VIP section layout changed entirely from previous years. Guests needed an intuitive way to navigate the new space.
No separate wayfinding kiosks and separate photo booths. They wanted both from a single deployment.
A 2-in-1 FRXME experience.
We designed and deployed four FRXME screens across the VIB section, each running a dual experience: an interactive branded photo booth, and a completely custom, accurate 3D immersive venue map.
4 screens. 3 days. Zero downtime.
See it in action.
The numbers speak.
FRXME screens were the busiest touchpoints in the VIB section across all three days.
Guests consistently queued to use the photo booth and explore the map.
Zero downtime across the entire deployment.
One device solved two problems: wayfinding and memories, from the same screen. FRXME proved it could handle festival-scale deployment, high footfall, multiple experiences, zero downtime, and saved MDL Beast from needing separate vendors.