Diriyah at Outernet London
Bringing Saudi Arabia’s City of Earth to London, and turning a visual exhibition into an interactive data engine.
Outernet London · Tottenham Court Road
Bring Diriyah’s City of Earth to London.
Diriyah is a UNESCO World Heritage site and one of Saudi Arabia’s most ambitious giga-projects: a historic city being transformed into one of the world’s great gathering places for culture, heritage and entertainment.
They wanted to show their City of Earth to the people of London. Invite them to learn, explore, and ultimately plan a visit. The goal went beyond awareness; they needed real engagement and, critically, data capture for the marketing pipeline.
Outernet London, Tottenham Court Road. Europe’s largest digital exhibition space, with four-storey wrap-around LED screens.
The LED show covered the walls and ceilings. But the spaces visitors would physically explore needed something more. Something they could touch, interact with, and take away.
High-level engagement with genuine data capture. Emails, contact details and visitor insight for Diriyah’s marketing pipeline.
5 custom FRXME experiences. One space.
We proposed and delivered five bespoke interactive experiences on FRXME displays, each designed to let visitors engage with Diriyah in a genuinely immersive way, with a digital takeaway at the end of every interaction.
Branded to Diriyah. Designed for play. Built for memories and marketing.
See it in action.
The numbers speak.
FRXME screens were the busiest touchpoints in the space, packed across all three days.
Thousands of email addresses and contact details captured for Diriyah’s marketing pipeline.
Every visitor left with a digital takeaway, extending the brand experience beyond the venue.
Diriyah didn’t just want people to see their story. They wanted them to live it, share it, and leave their details. FRXME turned a visual exhibition into an interactive data engine: every interaction a branded moment, every moment a captured lead.