Aubameyang Power-Up
A custom Snapchat lens that turns an anime power-up into a striker’s signature, built for Aubameyang and posted to his own story.
Snapchat · Athlete Activation
Give a striker his own super power.
Pierre-Emerick Aubameyang has a well-known love for anime. We took that, and built him a Snapchat lens that turns it into something he could wear on his own face and share with millions.
The brief we set ourselves was simple and hard: not a sticker, not a filter off a shelf. A custom, characterful transformation that feels like him, powers up as you engage, and is good enough that he would want to post it without ever being asked.
Aubameyang’s love of anime, turned into a signature power-up moment that is unmistakably his.
Custom 3D hair modelled from scratch. A calm black base state that erupts into a red, Super Saiyan-style power-up, with lightning and an energy aura.
Open your mouth and yell, and the lens powers you up. Engagement drives the transformation, so playing it is the reward.
Anime, built in 3D, tuned to him.
We designed and modelled custom 3D anime hair from the ground up: a black base that erupts into a red, Super Saiyan-style power-up, finished with a lightning-bolt insignia, glowing eyes and an energy aura, all tuned to Aubameyang’s own branding. The lens reacts to the person wearing it. Open your mouth and yell, and you power up. Play becomes performance, and every activation is a little piece of theatre worth sharing.
Built from scratch. Powered by engagement. Posted by the man himself.
See it in action.
The numbers speak.
Aubameyang posted the lens to his own story, unprompted, calling it his custom filter.
50K+ plays from one athlete post, with zero media spend behind it.
A repeatable model: SHXFT builds the experience, the athlete brings the audience.
This is what athlete-distributed AR looks like. We build a custom experience worth wearing, the athlete brings a global audience, and the reach follows without a media budget. One striker, one anime power-up, tens of thousands of plays from a single post. The lens is the product, the athlete is the channel, and delivering both at once is the thing very few studios can actually do, because it takes the creative craft and the talent relationship living in the same house.